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Meet Penny

Authentic…….I am a transgender women who took just a moment in my life to decide to become my authentic self;…to express myself to the fullest. To unlock and unleash that person within, bursting to get out, to express my joy and live the life of my dreams.

Unparalleled “Twin Spirits”,…….is the term used by North American natives, like the Iroquois Tribe, to recognise the gift transgender people have, seeing life from the perspective of both genders. It really is a blessing, that enables me to help clients see leadership from the masculine and the feminine.

First Transgender women Director, in Canadian Engineering!

Globally renowned coach/mentor to managerial and executive professionals in global Blue-Chip organisations:

Leadership Pedigree

Professional Leadership and Coaching qualifications, from global educational institutions:

Coaching Pedigree

Leadership from the C-Suite,…I’ve sat in Boardrooms influencing men to look differently at Equality, Diversity and Inclusion, since late 1990’s. I’ve helped and applauded women succeed in the Boardroom using gorgeous feminine strengths to enhance collaboration across business and stimulate performance.

I have seen women struggle in the boardroom, adopting a masculine approach to leadership at the cost of losing trust and respect.

Success can be a fine line, its one that can be negotiated successful by confident women.

I bring my feminine/masculine insight to benefit my clients.

Champion of Equality,….

Speaker and social media influencer on Gender Equality.
Gender Equality a reality in today’s world, it cannot be ignored, it’s a subconscious influencer.

Approached correctly Gender Equality can be removed as a blocker to the advancement of professional women, opening up access to prosperity and wellbeing.

The ASPiRe Academy has been created to provide like minded women with a forum to share experiences and encourage personal growth.

Champion of Diversity & Inclusion,….

now consciously part of a minority group, I understand what that feels like. But I’m not cowed, I’m proud. I live to serve and see everyone prosper, never afraid to be self-reliant, to step out and promote individual expression.

This passion as been rewarded by OUTstanding and Yahoo Finance, I was recognised as a global LGBT+ Executive Role Model, 2020

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Your Benefits Await You

You need a Conversion Process…

The ASPiRe Framework provides a proven process, a proven structure that builds upon itself to assure clients of transformation, from where their career is today to where they want to take it.

Comprises five (5) pillars, each build from proven practice, neurological expertise and very satisfied clients, women who are expressing themselves in leadership positions.

Your Coaching Zones:….

Coaching of Professional Career Women needs to be tailored for optimal results. For a women starting out its all about building confidence, for those at or about the C-Suite level its about overcoming specific challenges.

The ASPiRe Framework can be applied across all three coaching zones for optimal performance.

Your Just Rewards Await…

Use of a conversion process, like the ASPiRe Framework, puts clients on a path to rewards currently beyond their reach.

Clients using the ASPiRe Framework have achieved levels of reward not expected across all areas of their life:

Across Coaching zones 1-2: A typical Return on Coaching Investment would be 450 – 500%

Your Unique Advantage…

If you are looking for more than just a coach, look no further.
My clients enjoy a special, unique experience, that brings success through my unique feeling for the feminine and masculine worlds of leadership.
Few coaches have operated in Blue-Chip C-Suites as a male and female leader. Like it or not, leadership is still a man’s world, why not take every advantage of my unique insight to progress your professional career and prosperity,…femininely.

Listen to someone who knows…..read the words of Audra McCreesh!

Your Secret Ingredient:…Confidence!

Quite simply, its all about your Confidence and self-efficacy!
Leading global indicators point to lack of self confidence and self efficacy in younger women professionals preventing them progressing early in their careers,….I’ve seen this amongst women I’ve coached.

The good news is that women’s confidence can be built quickly!
Global studies on leadership have shown that women’s performance exceed that of males across 17 of 19 leadership capabilities.

Helping women recognise the strength of their leadership capabilities leads to rapid building of confidence and self efficacy.

The Romance of Self-Discovery

“Chapter One of My Life. I walk down the street. There’s a deep hole in the sidewalk. I fall in. I am lost. I am helpless. It isn’t my fault. It still takes forever to find a way out.
Chapter Two. I walk down the same street. There’s a deep hole in the sidewalk. I pretend I don’t see it. I fall in again. I can’t believe I’m in the same place! But it isn’t my fault. And it still takes a long time to get out.
Chapter Three. I walk down the same street. There’s a deep hole in the sidewalk. I see it there. I still fall in. It’s a habit! My eyes are open. I know where I am. It is my fault. I get out immediately.
Chapter Four. I walk down the same street. There’s a deep hole in the sidewalk. I walk around it.
Chapter Five. I walk down a different street.”

― Portia Nelson, There’s a Hole in My Sidewalk.

Walk down another street in your career, find the benefits which await YOU!

5 Pillar Conversion Process

The ASPiRe Framework is a proven structure of five fabulous pillars, each carefully hand crafted to build self efficacy, then incredible transformation.

The framework is brought to life by my unique coaching experience. Why is it unique, its built from my own transformation and research through leading neurologists and psychologists.

Click the tabs to see how the Framework builds, to deliver for you.

Client Love
Experience their joy…


Supply Chain Manager

Penny’s coaching and commitment to development had a large impact on my career. One of the many areas Penny coached me through was the value of broadening or narrowing my perspective from operational to strategic focus depending on the challenge at hand. This skill is something I now use when approaching business every day.


Service Manager

As I took my first tentative steps into Management the professional support received from Penny was superb. At that early stage in my career the knowledge and guidance received from Penny was invaluable and has really helped me progress during my life and career. The knowledge gained, the shaping of attitude, drive and skills and the trust that Penny gave me in those early years have positioned me well. I would highly recommend Penny as a fantastic coach, role model and mentor and her business acumen is 2nd to none.


HR Manager

Before transitioning Penny was a disruptor in a male dominated environment, a change agent, an active advocate of advancing women to industrial leadership positions. She is known for building teams with gender balance, raising the equality bench mark across the business. She challenges the established male bastion to deliver professional and financial equality for women. Now she brings femininity to leadership, showing that women deliver results effectively wearing dresses and heels.


Business & Transformation Director - BAES

With vision, operational and commercial leadership Penny led a major transformation programme involving BAES Naval Ships, a leading international 3PL and the Confederation of Shipbuilding and Engineering Union. She worked across all stakeholder groups to deliver a Best in Class 3-4PL global logistics solution which transformed commercial and operational logistics performance


Managing Director

I recently took up a role of global industry integrator looking to help governments and prime businesses determine where mutual interests exist, which could be exploited for the benefit of all. A very expansive role
which would benefit from vision, industry knowledge and expertise. I engaged Penny to work through what the options might be to bring the various bodies together. She coached me through the challenges of the current global market, which is transforming to deal with the pandemic, and project the likely outcomes which might play out and change how governments and businesses collaborate in future.


President - Sunny Corner Enterprises Inc.

As a business we saw an opportunity in a new market segment that could potentially open up new opportunities. The question was how to approach key players in that market? Penny help us work through a thought process which caused us to re-evaluate our capabilities to realise that the opportunities were much broader and deeper than originally thought. Through Penny’s insight and industrial knowledge, she coached us to see how we could configure our undoubted expertise to differentiate ourselves in the market and better position ourselves for a successful engagement outcome.

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